Top YouTube Channels in 2025

Want to become the next YouTuber with a million subscribers in 2025? 🚀 Let’s explore the most popular YouTube channels this year and uncover the key lessons behind their success.

What is YouTube?

YouTube stands tall as the world’s most popular video platform, drawing in over 2.5 billion monthly users across the globe. Whether you’re looking for entertainment, education, or the latest trends, YouTube has become the go-to destination. The ability to subscribe to channels, introduced by YouTube in October 2005, has been a key feature driving engagement and growth.

What are the Most-Subscribed YouTube channels in August 2025?

The most-subscribed YouTube channel in 2025 is MrBeast, with over 400 million subscribers. Explore the list below to discover all the details.

• 1. MrBeast | United States | 412 million subscribers
• 2. T-Series | India | 298 million subscribers
• 3. Cocomelon | United States | 195 million subscribers
• 4. SET India | India |185 million subscribers
• 5. Vlad and Niki | Russia | 142 million subscribers
• 6. Kids Diana Show | Ukraine/United States | 135 million subscribers
• 7. Like Nastya | Russia/United States | 129 million subscribers
• 8. Stokes Twins | United States | 128 million subscribers
• 9. Zee Music Company | India | 118 million subscribers
• 10. 김프로KIMPRO | South Korea | 111 million subscribers

1. MrBeast

As of June 2024, MrBeast is the most-subscribed channel on YouTube, with over 400 million subscribers. His fame and influence now rival those of traditional celebrities, making him a household name among younger audiences and beyond. And it makes perfect sense. After all, MrBeast—known to his family as Jimmy Donaldson—has probably offered to buy you a new house or a Lamborghini at some point. This one-man content powerhouse rose to fame in the mid-2010s by orchestrating elaborate giveaways and jaw-dropping challenges. Today, he stands as the highest-paid YouTuber. Why?

MrBeast is truly unique, even if sometimes divisive. He first grabbed attention with quirky stunts like reading the entire dictionary and counting to 100,000. Since then, he’s escalated to producing larger-than-life, outlandish challenges that keep viewers eagerly subscribing to see what he’ll do next. His success centers on a simple yet powerful idea: crafting viral, high-stakes content that differentiates his channel from the rest.

2. T-Series

India-based T-Series served as the official channel for Hindi content, T-Series has played a significant role in establishing Hindi as a common primary language among the top YouTube channels. So, what’s their secret? It’s straightforward: T-Series is a major record label specializing in Hindi film soundtracks and Indi-pop music.

As the largest record label and film studio in India—a country with a population exceeding 1.3 billion—T-Series taps into a vast audience, including many subscribers from outside India. The channel offers a diverse mix of content, including music videos, lyric videos, remixes, film trailers, and a broad array of movies and film-related videos.

What sets T-Series apart as one of the most-subscribed YouTube channels is its legacy status. Established in the 1980s, T-Series is a well-entrenched player in the Bollywood industry, consistently releasing multiple videos daily to maintain strong engagement.

3. Cocomelon

People love using YouTube for education, and this isn’t limited to adults. The American channel Cocomelon stands out as one of the most popular children’s content creators on YouTube, helping kids learn essential skills through short, entertaining videos. Additionally, Cocomelon produces content that resonates with the kind of TV shows children enjoy watching independently.

4. SET India

Sony Entertainment Television (SET) India is the second-largest YouTube channel from India. As an official channel, SET India primarily produces Hindi content, reinforcing Hindi’s role as a common primary language among the top YouTube channels. The channel consistently competes for a top spot among the most subscribed channels. Their success can be attributed to the sheer volume of content they release—typically between 30 and 40 videos daily—and the vast size of their audience within India.

The strong brand recognition of Sony, combined with high-quality programming and a viewership that extends beyond traditional television audiences, helps SET India maintain impressive viewership and subscriber numbers.

5. Vlad and Niki

Another of the most-subscribed YouTube channels is Vlad and Niki, featuring Russian-American siblings born in the mid-2010s. Vlad and Niki are leaders in children’s content on YouTube, captivating millions of young viewers worldwide. Their channel focuses on creating entertaining and relatable videos for kids, centered around play and fun. Together, they embark on a variety of playful adventures, including brand collaborations with popular children’s favorites like Paw Patrol.

Vlad and Niki’s content isn’t as education-focused as some of the other kids’ channels on this list, and that’s perfectly fine. Sometimes, children simply want to watch peers their own age having a blast, and that’s exactly what Vlad and Niki deliver with their playful adventures and fun-filled videos.

6. Kids Diana Show

Ukrainian-American Eva Diana Kidisyuk, born in 2014, ranks as the sixth most-subscribed YouTuber worldwide. Together with her brother Roma, Eva embarks on new adventures, takes on challenges, and shares educational content aimed at children. Moreover, the Kids Diana Show, created by her parents, focuses on engaging stories that blend play and learning, making it a shining example of successful children’s content on YouTube.

The channel’s content is designed to inspire and entertain young viewers while providing parents with a positive role model for their children to look up to.

7. Like Nastya

Similar to Kids Diana Show, Russian-American Like Nastya is a popular kids’ channel created by children, for children. Anastasia Sergeyevna Radzinskaya—known as Nastya—was born in 2014 and, together with her parents and friends, produces videos filled with play, learning, singing, and fun activities. Like Nastya, the channel aims to deliver educational and entertaining content that resonates with young audiences worldwide.

Its massive subscriber base stems from content that is both inspiring and relatable, further boosted by videos dubbed in multiple languages, broadening its global reach. Nastya’s popularity has even led to opportunities beyond YouTube, including a movie role, highlighting her widespread appeal.

8. Stokes Twins

The Stokes Twins rank as YouTube’s eighth-most-subscribed channel, and it’s easy to see why. With their playful, offbeat style, Alan and Alex Stokes captivate audiences, especially fans of MrBeast. In addition, their content blends pranks, challenges, and imaginative setpieces, delivering fresh and delightfully quirky experiences that keep viewers coming back for more.

9. Zee Music Company

Here’s our third entry from India: Zee Music Company. As the official channel for Bollywood movies and music, Zee Music Company offers a vast array of film-related content and Hindi songs, playing a significant role in promoting Hindi as a common primary language among top YouTube channels. Although it launched relatively recently in 2014, Zee has quickly secured a substantial share of the Bollywood music market, bolstered by its parent company, the media conglomerate Zee Entertainment Enterprises.

While Zee Music Company doesn’t upload as frequently as T-Series or SET India, it holds the rights to many of Bollywood’s most popular and trending tracks, providing ample reason for viewers to subscribe and stay engaged.

10. 김프로KIMPRO

South Korean influencer 김프로KIMPRO surged ahead, despite infrequent uploads. Known for tutorials and light-hearted skits.

What are the most-viewed YouTube channels in August 2025?

The most-viewed YouTube channel in 2025 is T-Series. Many of the most-viewed channels are also among the most subscribed channels, with some holding the top spot for both views and subscribers. These official channels have amassed the most subscribers and views on YouTube’s platform, highlighting their dominance and influence. Let’s have a look!

• 1. T-Series ｜ India ｜ 303.32 billion views
• 2. Cocomelon ｜ United States ｜ 204.02 billion views
• 3. SET India ｜ India ｜ 179.14 billion views
• 4. Sony SAB ｜ India ｜ 131.47 billion views
• 5. Kids Diana Show ｜ Ukraine/United States ｜ 117.02 billion views
• 6. Like Nastya ｜ Russia/United States ｜ 114.18 billion views
• 7. Vlad and Niki ｜ Russia ｜ 109.41 billion views
• 8. Zee TV ｜ India ｜ 105.70 billion views
• 9. Toys and Colors ｜ United States ｜ 99.39 billion views
• 10. WWE ｜ United States ｜ 96.10 billion views

1. T-Series

T-Series tops the list as the most-viewed YouTube channel and has consistently held the leading position for both subscribers and views on the platform. As the official channel for Hindi content and Bollywood movies, T-Series offers a vast array of films and related content, making it a central destination for fans of Indian cinema worldwide. Their extensive content library, high production quality, frequent uploads, and longstanding legacy all contribute to their remarkable success and to Hindi becoming a common primary language among the top YouTube channels.

2. Cocomelon

Cocomelon isn’t quite at the very top when it comes to views, but securing second place is impressive for content specifically aimed at children. As a leading channel for kids’ content, Cocomelon focuses on combining play and learning through engaging, colorful animated videos. By consistently releasing fresh videos tied to educational themes and maintaining vibrant animation, Cocomelon keeps young viewers coming back for more. Their success lies in making education enjoyable and accessible, blending fun activities seamlessly with learning experiences.

3. SET India

SET India’s back again, jumping up to the third most-viewed YouTube channel in the world. As an official channel producing Hindi content, SET India plays a key role in maintaining Hindi as a common primary language among the top YouTube channels. Much like T-Series, they consistently deliver high-quality videos and have remained strong contenders for the top spot among both the most viewed and most subscribed YouTube channels.

4. Sony SAB

Sony SAB operates under Culver Max Entertainment, the parent company of SET India. As an official channel, Sony SAB produces Hindi content, reinforcing Hindi’s role as a common primary language among the top YouTube channels. Much like SET India, Sony SAB focuses on full episodes, trailers, and recaps, consistently posting around 30 videos per day. This high volume of content significantly contributes to their impressive viewership and subscriber count.

5. Kids Diana Show

Eva’s adventures have clearly struck a chord. Not only is she one of the most-subscribed YouTubers, but the Kids Diana Show also ranks as the fifth most-viewed YouTube channel in 2025. This channel is a shining example of successful children’s content, blending play and learning to engage young audiences. Its mission is to inspire kids to learn while having fun through captivating stories and playful activities. Parents who subscribe to channels like Kids Diana Show appreciate the opportunity to watch their children grow and learn alongside Eva, creating a meaningful and lasting connection.

6. Like Nastya

Nastya’s channel closely follows Eva’s in the rankings of most-viewed YouTube channels, securing the sixth spot. Like Nastya is a prominent children’s content creator, blending play and learning to engage young audiences worldwide. The channel’s mission is to provide educational and entertaining videos that are easily accessible to kids everywhere. Additionally, the use of multi-lingual dubbing significantly boosts Like Nastya’s global reach and viewership.

7. Vlad and Niki

Just like on the most-subscribed list, Vlad and Niki hold the eighth spot among the most-viewed YouTube channels. As prominent figures in children’s content, their channel emphasizes play and fun, drawing in a vast young audience. Their goal is to create engaging and relatable videos that make both learning and playtime enjoyable. Clearly, their success shows that having fun can take you a long way!

8. Zee TV

Zee TV, the first privately owned TV channel in India, holds a prestigious position among the top YouTube channels. As an official channel, Zee TV offers a diverse range of Hindi content, including movies and family-oriented programming, which reinforces Hindi as a common primary language among leading channels. Known for its focus on family dramas and coming-of-age stories, Zee TV attracts a dedicated audience eager for relatable and engaging content. Their commitment to frequent uploads ensures they maintain strong viewer engagement and a respected pedigree in the digital space.

9. Toys and Colors

Toys and Colors is another popular kids’ channel that masterfully blends education with entertaining content. Focused on children’s play and learning, the channel aims to make education fun and accessible by combining playful activities with meaningful lessons. Whether exploring science experiments, promoting healthy eating habits, teaching social skills like friendship, or covering other wholesome topics, their videos consistently deliver family-friendly and engaging content.

10. WWE

Turns out people love watching wrestling online. The WWE’s official channel showcases some of the biggest stars in sports entertainment, highlighting their charisma both inside and outside the ring. Alongside classic matches, fresh fights, highlights, and interviews, WWE also offers movies and film-related content starring its top talents. While wrestling draws huge crowds at live events and pay-per-view, the free YouTube channel still delivers massive value and entertainment.

What unites all these top channels? They appeal to vast and diverse audiences: MrBeast and PewDiePie built their empires by captivating young men; the hugely popular Indian TV channels reach nearly everyone who follows their shows; and kids’ channels enjoy an endlessly renewing audience.

Music plays a crucial role in engaging viewers

Whether it’s a wrestler walking into the arena with loud rock music, a popular Bollywood song playing during a movie scene, or gentle guitar tunes as a YouTuber shares a quiet moment, music helps make these moments special.

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*Data and rankings updated Auguest 2025